"This scheme entices locked-out consumers with large Yellow Pages ads that give the impression you are calling a local business," says ALOA's Executive Director, Charles W. Gibson, Jr., "These companies manipulate listings with multiple false addresses and phone numbers to make them seem like a neighborhood businesses. In actuality, the victims frequently are calling out-of-state operations that are not locksmith companies at all. The consumer is quoted a reasonable price over the phone, but when a person posing as a locksmith finishes the job, the victim is charged a considerable amount more for unnecessary and sub-standard work."